Marketing
It’s very common for many people to confuse marketing with advertising or sales.
It is easy to see how the difference can be confusing. L38 takes the confusion out of the equation.
Advertising is a just one component of the marketing process. It's the part that involves getting the word out concerning your business, product, or the services you are offering. It involves the process of developing strategies such as ad placement, frequency, etc. Advertising includes the placement of an ad in such mediums as newspapers, direct mail, billboards, television, radio and online.
Marketing on the other hand, is best if thought of as a toolbox and inside that toolbox you have many tools: advertising, market research, media planning, public relations, product pricing, distribution, customer support, sales strategy, staff training and community involvement.
Advertising is just one tool in the toolbox. All of the tools work independently but also work together towards the ultimate goal. Marketing is a process – it is everything a business or organization does to facilitate an exchange between themselves and the consumer.
L38 works with businesses and organizations to create successful marketing strategies and plans. Think of marketing as everything that an organization does to facilitate an exchange between company/organization and consumer/donor.
- Logo development
- Corporate Identity Packages
- Collateral & Sales Materials
- Signage
- Staff Trainings
- Social Media Marketing
- Online Marketing Strategies
- Target Marketing
L38 is an aggressive full-service communications firm with core competencies in all aspects of public relations and marketing, focused on a return on engagement and return on your marketing investment.
